About Finonest
Financial Services Since 2015
One of the top 2 used car loan providers in Rajasthan, with 30+ branches and counting
9+
Years Experience
50K+
Happy Customers
₹20Cr+
Annual Turnover
30+
Branches
Company Overview
Finonest India Pvt. Ltd. Founded by Surya Mohan Roy and CA Prateek Somani in 2015 under the brand name Finance Hackers, and joined by Atishay Jain as Co-founder in 2018, Finonest India Pvt Ltd has grown into a dynamic and trusted player in the financial services sector.
Finonest specializes in customer acquisition for a diverse range of financial products including loans, credit cards, insurance, and investment solutions. With established partnerships across 38+ banks and NBFCs, we deliver customized financial offerings that serve customers' real-world needs.
Operating from its strong base in Rajasthan, Finonest has expanded its footprint to Gujarat and Maharashtra, with more than 30 operational branches and a committed workforce of over 200 professionals.
In a strategic move to strengthen governance and innovation, Sanam Makkar joined the Board of Directors in 2025, bringing valuable insight and leadership to the company’s continued growth.
Our Key Strengths
- Operating from its strong base in Rajasthan.
- Expanded its footprint to Gujarat and Maharashtra, with over 30 operational branches and 200+ professionals.
- Sanam Makkar joined the Board of Directors in 2025, enhancing governance and innovation.
- Plans to expand to 10 states by the end of FY2026–27, committed to transparency and customer-centric solutions.
Core Business Areas
Financial Performance
FY 2024-25 Turnover (projected)
₹10 crore
YoY Growth
60.77%
Leadership Team
Surya Mohan Roy
Leadership, Financial Analysis, Business Development
Experience
Experience with top 3 Pvt Banks (ex-HDFC, ICICI, AXIS)
Vision
"Our mission is to democratize financial services across India."
Department Heads
Prateek Rathore
Operations Head
10+ years in financial operations, optimizing workflows and ensuring smooth service delivery.
Pranay Mukherjee
Marketing Lead
8 years experience in digital marketing and brand strategy for financial products.
Yogendra Singh
IT Management
2 years experience in credit risk assessment and compliance in the lending sector.
What Our Clients Say
Rajesh Sharma
Business Owner
"Finonest helped me secure a business loan when I needed it most. Their process was smooth and efficient."
Priya Patel
Homeowner
"The team at Finonest made my home loan journey stress-free. I'm grateful for their expert guidance."
Vikram Singh
Entrepreneur
"Their working capital solutions helped my business grow exponentially. Highly recommended!"
Our Branch Network
We operate 30+ branches across Rajasthan:
Our Journey
Foundation
Finonest India Pvt. Ltd. was established with a vision to revolutionize financial services
Expansion
Expanded services to include multiple loan products across Rajasthan
Growth
Reached top 3 position in used car loans in Rajasthan
Major Milestone
Achieved 60.77% YoY growth with ₹10 crore projected turnover
Future Plans
Expanding to Gujarat and Madhya Pradesh markets
Our Values
Integrity
We uphold the highest standards of ethics and transparency in all our dealings.
Innovation
We continuously strive to develop new and better ways to serve our customers.
Customer-Centric
Our customers' needs and satisfaction are at the heart of everything we do.
Excellence
We are committed to delivering the highest quality of service in all aspects.
Ready to Partner With Us?
Join thousands of satisfied customers who have transformed their financial journey with Finonest